Perade was dreamt to life by the desire to be unapologetically African. “Per” means “for every” and in the Yoruba language, “Ade” means “crown” so Perade is for every head, for every crown, for everybody.
Inspired by the timeless beauty of African culture, Perade celebrates the avant-garde man/woman, whose lifestyle is bold, unapologetic, and breaks the mold. Moving from Nigeria to the U.S. at the age of 8, founder, Performance Adejayan, keeps her culture alive by embodying the luxuriously rich and colorful side of Africa that is underrepresented in today’s fashion industry.
Our beaded bags are sustainably handcrafted by female artisans in Nigeria and convey a confident playfulness unique to Perade. They reflect the mastery of African craftsmanship. In the same way, our jewelry is intentionally selected to capture traditional African culture while reflecting modern trends.
I hope that rocking your Perade pieces awakens your inner fearless and playful spirit. Welcome to the Perade!